Thursday, March 27, 2008

Who Am I To Give Advice?

It's true, I am just a small venture out there in a sea of juvenile products. But I've learned some lessons along the way. I have gotten my product into stores. I am doing trade shows. I am in talks with distributors. People are aware of my product. I won't see the upside of this venture for a long time. But I'm taking the long view. Slow and steady, at a rate I can handle, will win the race.
So now ask yourself what your definition of success will be? I go back and forth on this one. Is success setting up the company and creating the product? Is it successful when a retailer agrees to carry it? Is success going to come when actual customers (who don't know you) go out and buy your product? I'll be honest. When I accepted delivery of my first production line, I felt overwhelmed. Because I knew the next step:

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